The Growth Playbook: Strategies for Scaling Your Business

Introduction Welcome to the second article of the “From Idea to Success: Practical Tips for Starting and Growing Your Business in Kenya” series. In this series, we’re covering the essential steps you need to take to turn your business idea into a successful venture. Previously In the first article, we focused on getting your business […]

Ready, Set, Launch: How to Get Your Business Up and Running

Starting a business can be a daunting experience, but with the right guidance and preparation, it can also be an incredibly rewarding one. If you are considering starting your own business, it is essential to understand the steps involved in the process, and how to set yourself up for success. In this article, we will […]

Branding: The Secret to SME Success in Kenya

Ladies and gentlemen, have you ever walked into a shop and felt like you were transported back to the stone age? No fancy decorations, no catchy music, and no attractive packaging. Just a simple, plain-old shop with basic goods on display. It’s not a pretty sight, right? Well, that’s the same thing that happens when […]

Digital marketing trends and best practices in Kenya

Digital marketing is more important than ever in today’s business world, and in Kenya, it’s no different. As more and more businesses move online, it’s crucial for companies to have a solid digital marketing strategy in place to stay competitive and reach new customers. In this blog post, we’ll take a look at some of […]

Marketing Strategies for Kenyan SMEs on a Tight Budget

As a small business owner in Kenya, it’s important to stay competitive in a crowded market. However, as an SME, you may have limited resources and a tight budget when it comes to marketing. Don’t worry – there are still plenty of effective marketing strategies that you can use to get the word out about […]

Benefits of having an Online Presence for your Business

We live in a digital age where being online is a need. Within the last two decades, the number of internet users has increased dramatically. A business’s online presence can be described by how easy it is to find the business when looking for relevant keywords online, as well as how easy it is for […]

Why You Should Invest More in Customer Service…

Customer Service has developed into a big investment area for marketers and salespersons in recent years. The main justification for investing more in customer service is that it aids in brand or product differentiation. Another reason is your customer support staff is your only direct line of communication with your customers. In order to convey […]

Scamming the Scammers… (Online safety)

Scammers prey on everyone of all ages, socioeconomic origins, and income levels. No particular demographic is more susceptible to scams than another; every one of us could fall victim to one at some point. Scams are successful because they mimic the actual thing and surprise you when you least expect it. Scammers are becoming more […]

Small Business Funding 2023 (Kenya)

Starting and running a small business in Kenya can be a challenging but rewarding experience. One of the biggest hurdles for many small business owners is finding the necessary funding to get started or to expand their business. In this blog post, we’ll explore some of the funding options available to small businesses in Kenya. […]

Top Drawbacks of Influencer Marketing for Your Business in Kenya

Influencer marketing has become increasingly popular in recent years as businesses try to reach a wider audience through social media platforms. However, there are drawbacks that should be considered before investing in this type of marketing strategy. In this article, we’ll discuss the top drawbacks of influencer marketing for your business in Kenya.  As a […]

error: Content is protected !!