Why You Should Invest More in Customer Service…
Customer Service has developed into a big investment area for marketers and salespersons in recent years. The main justification for investing more in customer service is that it aids in brand or product differentiation. Another reason is your customer support staff is your only direct line of communication with your customers. In order to convey […]
Scamming the Scammers… (Online safety)
Scammers prey on everyone of all ages, socioeconomic origins, and income levels. No particular demographic is more susceptible to scams than another; every one of us could fall victim to one at some point. Scams are successful because they mimic the actual thing and surprise you when you least expect it. Scammers are becoming more […]
Small Business Funding 2023 (Kenya)
Starting and running a small business in Kenya can be a challenging but rewarding experience. One of the biggest hurdles for many small business owners is finding the necessary funding to get started or to expand their business. In this blog post, we’ll explore some of the funding options available to small businesses in Kenya. […]
Top Drawbacks of Influencer Marketing for Your Business in Kenya
Influencer marketing has become increasingly popular in recent years as businesses try to reach a wider audience through social media platforms. However, there are drawbacks that should be considered before investing in this type of marketing strategy. In this article, we’ll discuss the top drawbacks of influencer marketing for your business in Kenya. As a […]